Company Profile
POP MART is a rising global force in pop culture and entertainment. Our purpose is to celebrate daily moments and inspire through designer toys andfun experiences. Our focus is IP incubation &operations,designer toys &retail,theme parks &experiences,also digital entertainment. POP MART has over 500 stores in 30+countries and regions,more than 2,300ROBOSHOPs and e-commerce. We manage &represent incredible artists from all over the world.Our roster spansdozens of iconic characters,like MOLLY,DIM00,SKULLPANDA,THE MONSTERS,HIRONO and more.With our IP characters,we create iconic cross-overs. Our mission is to light up passion &bring joy around the world. POP MART is not just a brand,it's a galaxy of creative possibilities.
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Our Advantage
● Strong IP operation and creation capabilities
Own IP Matrix : Possessing super popular original IPs such as MOLLY, LABUBU, DIMOO, SKULLPANDA, etc., combining artistic and commercial value. -Global Designer Collaboration: Signed contracts with numerous internationally renowned artists (such as Pucky, Ayan, etc.) to continuously incubate new IPs and maintain content freshness. -Full lifecycle development: From blind boxes and figurines to animations and derivatives, realizing multi-dimensional monetization of IP.
● Innovative product and gameplay design
-Blind box mechanism: By using "random surprises+bookmarking attributes" to stimulate consumers to repurchase, strong stickiness is formed. -Diversified product line: covering blind boxes, large figurines, co branded trendy toys, art sculptures, etc., to meet the needs of different customer groups. -Technology Integration: Some products combine AR interaction and digital collectibles (NFTs) to enhance user experience
● Mature supply chain and data-driven operations
-Flexible supply chain: Quickly respond to market demand and shorten the new product development cycle to 3-6 months. -Digital Management: Optimizing IP selection, inventory, and marketing strategies through sales data analysis. -Quality Control Guarantee: Strict quality standards and environmentally friendly material application to maintain brand reputation.
