● Strong IP operation and creation capabilities

Own IP Matrix : Possessing super popular original IPs such as MOLLY, LABUBU, DIMOO, SKULLPANDA, etc., combining artistic and commercial value. -Global Designer Collaboration: Signed contracts with numerous internationally renowned artists (such as Pucky, Ayan, etc.) to continuously incubate new IPs and maintain content freshness. -Full lifecycle development: From blind boxes and figurines to animations and derivatives, realizing multi-dimensional monetization of IP.

● Innovative product and gameplay design

-Blind box mechanism: By using "random surprises+bookmarking attributes" to stimulate consumers to repurchase, strong stickiness is formed. -Diversified product line: covering blind boxes, large figurines, co branded trendy toys, art sculptures, etc., to meet the needs of different customer groups. -Technology Integration: Some products combine AR interaction and digital collectibles (NFTs) to enhance user experience

● Mature supply chain and data-driven operations

-Flexible supply chain: Quickly respond to market demand and shorten the new product development cycle to 3-6 months. -Digital Management: Optimizing IP selection, inventory, and marketing strategies through sales data analysis. -Quality Control Guarantee: Strict quality standards and environmentally friendly material application to maintain brand reputation.